Rooted in texture, tone, and tactility, EARTHEN is a conceptual fragrance line developed as part of an ongoing in-house exploration into brand storytelling through material and mood. The concept draws from natural stone, sculptural form, and elemental palettes to evoke a quiet but lasting presence – grounded, sensory, and minimal.

The identity is pared-back and deliberate, allowing material choices to lead. Each bottle is numbered rather than named, featuring a spherical stone cap and brushed steel base – designed to invite intuitive connection over instruction.

A muted, monochromatic system supports the tactile nature of the brand, with each variation leaning into distinct undertones – green, brown, and burnt orange – without losing cohesion. The result is a study in contrast and calm: editorial restraint balanced by sensory warmth.